Gambling Specific Guidelines

Gambling Specific Guidelines
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    General Restrictions:

    This category shall be deemed to include lotteries, sports gambling, race horse betting, motorsports betting, bingo, baccarat, poker and other such games of chance.

    Advertisements promoting free games or applications shall be allowed

    Requirements and prohibitions regarding content of advertisements:

    The linked landing page must clearly identify the product it is promoting and labelled as an advertisement

    Winner stories can only be included if the stories are completely true, said story is on the casino website and not on a separate page and must include the actual odds of winning.

    No dollar amounts may be included in content or titles.

    Content may not target persons under the legal age in the territory where the campaign shall be displayed.

    At no time may the creatives show anyone under the age of 25 or someone who appears to be under the age of 25 gambling.

    No promotions will be allowed if they are meant to appeal to children.

    At no time may content include language related to risk, for example: “fool-proof” or “low risk”.

    No guarantees may be made at any time, for example “guaranteed win for 1 in every 10 players”.

    Content will never include user testimonials, regardless of the situation.

    Content shall not imply or point to the fact that persons may become wealthy, solve financial difficulties or get financial freedom by participating in such schemes.

    Content shall not say or imply that persons can be educated or trained in order to minimize risk.

    The content may never make gambling more important than any other social activity such as family, friends or professional or educational commitments and goals.

    Content shall not suggest that gambling will enhance personal qualities, improve self-esteem, help gain control, superiority, admiration, financial freedom, or wealth.

    Content may never promote gambling as a way to escape from the real world and its commitments.

    Content may not use peer pressure to induce gambling.

    Content shall not include sexually suggestive language or content or imply that gambling will lead to increased sexual success.

    Content cannot include social status symbols that indicate wealth, for example expensive cars, yachts, mansions, private jets, etc.

    Content shall never make references to cultural traditions about luck.

    Prohibited Countries:

    Gambling advertisements shall be strictly prohibited in the following countries:

    • China
    • Singapore
    • Spain

    Country Restrictions:

    Further restrictions will apply by country, as listed below in detail.

    Argentina

    Legal Gambling Age: 18 years old

    Gambling advertisements will only be allowed for online horse race betting, and only if the advertiser provides a valid license.

    State-run entities will be allowed to promote lotteries and sports betting.

    In Buenos Aires, specifically, online gambling advertisements may be displayed, only by entities that provide a valid license.

    Australia

    Legal Gambling Age: 18 years old

    Advertisements for online sports betting, lotteries, and guides, eBooks or related material regarding gambling will be allowed only if the advertiser can provide a valid license for the territory being targeted in the country.

    Brazil

    Legal Gambling Age: 18 years old

    Lotteries will only be allowed to be promoted by state-run entities.

    Canada

    Legal Gambling Age: 19 years old everywhere except Alberta, Manitoba and Quebec where the age is 18 years old

    Advertisements for online casinos, online bingo, online sports betting, and guides, eBooks and related material regarding gambling will be allowed only if the advertiser can provide proof of a valid license.

    France

    Legal Gambling Age: 18 years old

    In order to run any campaign related to gambling, the content must be approved by French authorities prior to its display.

    These campaigns, after approve by authorities, may only be displayed on “.fr” domains.

    France requires that all content include a disclosure against excessive or pathological gambling and references to services that provide information and recovery help.

    All campaign landing pages must include a disclosure and message on responsible gambling.

    Germany

    Legal Gambling Age: 18 years old

    Campaigns for online horse race betting, online sports betting and lotteries shall be allowed only if the advertiser can provide a valid license and a government permit.

    No advertisements will be accepted for games of chance.

    Japan

    Legal Gambling Age: 20 years old

    Campaigns for lotteries will be allowed only if advertiser can provide a valid state license.

    Advertisements for horse race betting and motorboat, bicycle or auto race betting events are allowed only by state-run entities, however those campaigns may not allow gambling on the events.

    No advertisements promoting mahjong shall be allowed at any time.

    Mexico

    Legal Gambling Age: 18 years old

    Advertisements for gambling content shall be allowed if the advertiser can provide a registration from the Secretaría de Gobernación and a valid license.

    All linked landing pages must include a disclosure that gambling is not for minors.

    At no time shall advertisements for bingo and poker be accepted.

    Netherlands

    Legal Gambling Age: 18 years old

    Advertisements for online bingo, online sports betting, and guides, eBooks and related materials regarding gambling shall be permitted if the advertiser can provide a valid state license.

    Advertisements for lotteries will also be allowed only if the advertiser can provide a valid state license.

    New Zealand

    Legal Gambling Age: 20 years old for casino gambling; 18 years old for sports betting, scratch cards and lotteries

    Advertisements for online casinos, online bingos, online sports betting, lotteries, and guides, eBooks and related material regarding gambling shall be allowed only if the advertiser can provide a valid license.

    At no time shall advertisements promoting overseas gambling be allowed.

    United Kingdom

    Legal Gambling Age: 18 years old

    Advertisements for online casinos, online bingo, online sports betting, lotteries, and guides, eBooks and related materials regarding gambling will be accepted if the advertiser can provide proof of registration.

    United States

    Legal Gambling Age: 18-21 years old, varies by state and type of establishment

    Advertisements for state-run lotteries and physical casinos shall be allowed.

    Gambling advertisements shall only be allowed in Delaware (if the company is registered in Delaware), New Jersey (for registered New Jersey companies), and Nevada (for registered Nevada companies).

    Sports betting advertisements shall be only allowed in New Jersey and Nevada, and only for advertisers registered within said states. Any advertisements run within those states, must be targeted at 21+.

    All landing pages must include disclosures on responsible gambling, include a toll free help number and language stating that these opportunities are only available for persons located in the state that allows for these online gambling activities.