It's the journey not the destination

Auto Consumers’ Path to Purchase with Teads Auto Solutions

The auto business

Faces a bumby road ahead

Evolving Transportation

Electric vehicles, autonomous driving, and rideshares offer alternatives to traditional car buying.

SUVs For the Win

Buyers have made a mass exodus out of classic family cars and into SUVs.

Economic Indicators

Trade wars, tariffs, and interest rate hikes are affecting car costs for consumers.

What we know about connecting with auto buyers

Build brand affinity

Car buyers are much more likely to purchase a car from a carmaker they had on their mind already
75%
of all car buyers reported that they intend to purchase their top of mind brand.

Capture attention

During the car shopping process, the number of brands under consideration increases the closer a person gets to a final decision
5
brands on avg.
by the time they’re ready to buy – nearly twice as many as they started with brands in consideration.

The auto business

Source: comScore Multi-Platform, February 2019

The path to purchase is a winding road paved
with advertising interactions

Purchase
Retention
advocacy

How to connect along the winding path?

Build awareness

See how Cadillac drove awareness of its XT4
inRead Video
Skin Square
Increase in brand awareness, association, VCR and click through rate
65%
of sales uplift in digital is
driven by creative, yet...

85% of the videos that run on a vertical mobile …are created for an extra-large panoramic screen.

Attention span is getting shorter… P&G reported only 1.7 sec avg. in view time within newsfeed vs. 11.6 sec for Teads campaigns.

Crafted audiences built by design to drive awareness among target consumer segments

drive consideration

See how Jeep connect to female buyers
inRead
Carousel

Capture attention and create a tailored shopping experience that highlights model features within dynamic display creative.

Personalize your message
with Dynamic Creative Optimization (DCO)

Geolocation

Use IP information to show creatives based on users’ location
geolocation-advertising-teads

Take Action

See how Jaguar increase site visits
Formats optimized for traffic acquisition
inRead Scroller
inRead Flow
inRead Carousel
80%
of the auto-buyers journey takes place on smartphones, tablets, & computers
43%
of in-market auto consumers visite the brand webpage
+50%
of clicks never load & view your landing page
Scale business to qualified
auto prospects with Teads True Visits
Incremental web traffic that has never visited brand site
  • Quality & Viewable Inventory
  • Engaging Display Formats
  • Predictive AI engine
Only pay when we drive an incremental visitor of your OEM or Dealership website

Drive on now

Distribute your auto campaigns locally and globally across the world’s leading publishers.