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Talks with Teads | Exploring Sustainability and Advertising Innovation with Martin Bryan IPG Media Brands
In the latest Talks With Teads, Martin Bryan, Chief Sustainability Officer at IPG Media Brands, sits down with…
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Case Study: Nissan and Teads “Get Your Own Electrified Superpower” Omnichannel Campaign
Nissan, a leader in automotive innovation, partnered with Teads to launch the "Get Your Own Electrified Superpower" omnichannel…
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Powering Insights With TAM: Introducing the Teads Media Barometer
Unlocking Global Insights at Your Fingertips Teads is thrilled to unveil the Teads Media Barometer, a powerful tool…
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Case Study: Teads Boosts Garnier Pure Active Results with AI-Driven Creative Analysis
In an era where capturing attention is increasingly challenging due to the thousands of daily impacts consumers encounter,…
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What’s Out Is In: Maximizing The Impact of your OLV Buy
First, A Brief History Web video formats, often called Online Video (“OLV”) are a natural extension of legacy…
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Unlocking the Power of Attention in Global Ad Campaigns
The ad industry is increasingly viewing attention as a crucial driver of campaign effectiveness. With attention metrics gaining…
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Talks with Teads | AudioStack on the Future of AI and CTV
In the latest Talks With Teads, Teads Global CMO, Natalie Bastian met with Silke Zetzsche, Commercial Director, AudioStack…
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Webinar Recap: Funding Quality Journalism Isn’t Just Good for Democracy—It’s Good for Business
On Tuesday, October 29, 2024, Teads and the MMA hosted a webinar titled Funding Quality Journalism Isn’t Just…
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Context is Queen: Maximizing Engagement with Premium Sites
The company that your ads keep can significantly shape brand perception, either enhancing or undermining it. Ads placed…
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Teads Unveils Contextual Commerce Formats Powered by DPA With Adidas as a Launch Partner
The solution is available globally making Teads one of the largest open internet platforms to offer Dynamic Product…
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Case Study: Air France Reaches New Heights with a Travel Premium CTV Native Campaign
Air France, renowned for its exceptional service and commitment to safety, recently sought to enhance its presence in…
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Talks with Teads | Lumen on Attention Drives Stronger Branding Outcomes in Traditional News
In the latest Talks With Teads, Teads Global CMO Natalie Bastian hosted an engaging conversation with Mike Follett…
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