Teads was founded to provide engaging video experiences on the world’s best publishers. Not surprisingly, such a solution attracted big brands and their upper funnel brand awareness ads. Over the past few years, we have steadily moved further down the funnel, first with our Viewable Display formats which began attracting more mid-funnel campaigns. Then, we launch our Traffic Acquisition solution to drive qualified incremental traffic to advertisers websites using our high performing Display formats and unique optimization for qualified traffic.
Today, we announce the launch of Teads Conversions, our lower funnel offering helping brands drive conversions such as leads, add to cart, registrations and sales. Like all of our solutions at Teads, we do not compromise quality. Teads Conversions adhere to our Quality Performance pledge.
Our initial solution is a Programmatic offering that allows performance advertisers to access our quality inventory at a cost-effective price. This inventory is available globally and at scale, leveraging our global reach of 1.6 billion monthly users. Advertisers can leverage their DSP of choice to access our inventory and they will use the DSP’s optimization. In the coming months, we will be launching our very own proprietary performance optimization.
As advertisers move further down the funnel, one common concern we hear is that they have to sacrifice quality and brand safety to get lower funnel conversions. In a climate where brands are scrutinized for where they choose to advertise, we believe quality and brand safety are non-negotiable. As a “curated internet,” Teads is a single access point to the world’s best publishers, offering quality scale and outcome transparency not available within the walled gardens of social platforms, or across the low quality inventory on the open web.
With our mid-funnel solutions, we provide the same quality inventory our upper funnel advertisers are so used to. We offer what we call “Quality Performance”:
- Quality publishers and brand safety
- Ads placed in the heart of professionally produced content, which leads to greater attention from users (9s in-view time on Teads vs 1.7s on social platform feed)
- Ads are viewable by design, loading only when they are in-vew (84% viewability vs 46% IAB display benchmark)
- Optimized Creative Made for Quality Inventory: Teads has developed a suite of creative templates highly optimized to deliver against a variety of performance KPIs.
As we approach the biggest shopping quarter of this year, brands will invest more towards accountable media like performance advertising, and with our newest Teads Conversions solutions, we can help deliver what really matters – conversions.