Case Study: Airbnb

Teads helps Airbnb build awareness
Travel & Awareness

Background & Objective

Build awareness as a provider of family accommodation in Germany

Develop association around key message attributes of comfort, safety and trust

Solution

Airbnb implemented Teads inRead format on desktop and mobile across both Travel and Lifestyle environments

Results

+0%
uplift in brand awareness
+0%
uplift in advertising awareness
+0%
uplift in "trust" message association
+0%
uplift in "high quality" message association
+0%
uplift in "feel at home" message association
Source: Kantar Millward Brown advertising effectiveness study *statistically significant at 90% confidence level – desktop

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