News Archives

Why Cookies Are Better for Users Than Social Data

Your consumers have gotten smart to retargeting tactics and tracking activities. To put it simply, they aren’t happy about it. Several months ago I clicked

January 24, 2020 No Comments

Teads Unveils New Research for Beauty Marketers

Consumers in the US make meaningful purchase choices based on suitability, transparency and inclusion In a world of “social influencers,” what actually influences beauty consumers?

October 29, 2019 No Comments

Teads unveils Teads for publishers (tfp) empowering publisher sales teams to massively scale video & display inventory

By: Eric Shih, Global Senior Vice President, Business Development, Teads We are at a critical point in the industry where the Duopoly are garnering the

September 19, 2019 No Comments

Teads offers 100% viewability on VCPM and CPCV buys in collaboration with Oracle Moat

We are excited to share that, in collaboration with Oracle Data Cloud’s Moat services, we are now offering the ability for advertisers to measure the

July 30, 2019 No Comments

AI In Advertising Should Not Be Another Black Box

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by

July 17, 2019 No Comments

A Peek Under the Hood for Predictive Advertising

By: Lauren Douglass, VP Marketing, North America at Teads Artificial Intelligence has become an integral part of our daily lives, whether we’re aware of it

July 17, 2019 No Comments

Evidence Based Creative and the Mysterious Case of the Iridescent Birds

Before I dive into what I mean when I talk about “Evidence Based Creative” let me begin by addressing an elephant in the room. I

July 17, 2019 No Comments

Introducing Teads inVolve for 501c3 non-profit organizations

By: Meg Runeari, SVP of Operations at Teads and Key Contributor to MIX We launched the Media Inclusion Experience (MIX) in early 2019, after several months

July 17, 2019 No Comments

Teads Reports Banner Year, Announces $430 million in Revenue

Driven by adoption of its full-funnel advertising solutions, the company registered 35% top line growth YOY Today, we announced our record results for 2018, reporting

May 14, 2019 No Comments

International Women’s Day and Balancing for Better

#BalanceforBetter is the theme of International Women’s Day 2019 with a focus is on raising awareness for gender balance in the workplace. This concept hits

March 8, 2019 No Comments

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