Teads Female Innovators: Gina Mitchell

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Although International Women’s Day has passed, we still celebrate the rockstar women throughout Teads. Today, we celebrate the innovators, the women who use innovation and entrepreneurial thinking to drive themselves and the business forward.

The first Innovator today is Ginal Mitchell, Teads Studio Designer in the UK. Congratulations 🙂

1.Tell us about your journey to, and within, Teads  

I started at Teads just a little over a year ago now, I came to Teads from Adform. In 2016, Brainient was acquired by Teads,and is now recognized as Teads Studio. When I joined Teads, the dust was still setting for Teads Studio. This meant for me that I had a carte blanche. I was able to implement new processes and there were lots of new opportunities. I started out by creating a Design process which tested in the UK office. The success of this, lead to rolling out this process globally. We were also able to collect data from the design request which gave us insights into stats we hadn’t seen before. Following this, I created an internal website which houses our best creatives and allows people to search via a multitude of taxonomies.  During, the little time I have been at Teads the Design team has changed dramatically, I have helped hire, train and onboard new designers both in the UK and in APAC. I am highly thankful to have been given this opportunity and I get a real buzz from the work I do and the people that I work with on a day to day basis.

2. What does being an innovator mean to you?

An innovator, to me, there are three sides to this. Firstly, there is the ideology behind the new process or product. I’ve always been one for solutions, not problems. But more importantly to me, you have to have the gumption to push your idea out there, no matter how silly it sounds. You have to own your idea, look for the gaps, make it benefit others and go for it. Thirdly, I have learned that nothing is perfect first time around, there will be hurdles and obstacles but it’s how you resolve those issues that make a true innovator.

3. What woman inspires you and why?  

There are so many women that ran through my head when I thought about answering this question, I realised that most of the women that surround me I find inspiring in one way or another. However, There is one woman who stands out for me, Ada Lovelace. She encompasses the term inovator as its best. Ada Lovelace, was the first computer programmer. My inspiration for her doesn’t just come from what she achieved but from the fact that she achieved it with obscured vision, was paralyzed from measles, her husband tried to have her sectioned for insanity (he was scared by her mathematical intelligence) and when she published her work many scientist did not grasp it and the british establishment were uninterested. Yet here I sit on my computer today typing up this. It is her spirit of not giving up on her idea’s and her continuous drive that inspires me greatly.

4. If you could go back and give your teenage self advice for the future, what would it be?  

There are two things here, both I have previously mentioned. Don’t be afraid to float ideas, being in a creative role means that brainstorming is a common practice. I remember that, my first brainstorming session I did at school and when my art teacher asked the group for ideas the whole room when quiet. As Sheryl Sandberg says, lean in and be heard. Secondly, don’t let the problems and get to you. When something goes wrong, I get excited and thrive at the opportunity to come up with a solution and think outside the box. One of my favorite quote, which I wish I had heard as a teenager is; “We cannot solve our problems with the same thinking we used when we created them”.

5. What is the most memorable piece of advice you ever received?  

It’s going to sound cliché but I cannot preach it enough; treat people as you would like to be treated and don’t burn your bridges. You never no when your going to come across someone again in the future. Politeness cost you nothing but goes a long way.

6. Within the next year, what do you wish to accomplish?  

Within the next year I want to continue to fill the innovative shoes I have created for myself. I want to continue to create new processes and products in an effort to help not only streamline Teads Studio, but also to bridge gaps between Teads Studio and other teams, through effective  workflow, improving process and communication.

7. What is your biggest wish/hope for the next generation of successful women?  

My biggest hope for women is for the next generation is for women to have equal rights and pay. In 2016 a “women in work” study posted that, only 12% of woman globally had board positions. I find this stat shocking when women make up 49.6% of the world’s population. There has been so many studies which prove that senior level women can have very positive outcomes on business’s; “Thomson Reuters in 2014, based on a sample of 1,843 international companies, companies with mixed boards had better returns and fewer tracking errors. A comparison of the performance between 2009 and 2013 of 863 companies with no women on their boards and of 990 other companies whose boards were at least 10 per cent women shows that the companies with mixed boards perform better (Chanavat and Ramsden, 2014). ” – This stats speaks for itself.

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