Teads creates the first outstream video ad to feature conversational commerce powered by AI, Tommy Hilfiger first brand to use in campaign
London and New York, 26 June 2017 – Today Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, is the first company to integrate a chatbot within outstream video ad formats. Global fashion brand Tommy Hilfiger is the first brand to use the technology with its TMY.GRL chatbot.
Teads’ innovative technology has enabled Tommy Hilfiger to integrate a chatbot into its outstream video ads to extend its reach beyond Facebook Messenger. The bot is accessed via a call to action laid over the video creative, which encourages users to engage. This call to action is dynamic based on the time of day, eg. saying ‘Good Morning – Chat to us’, thanks to the integration with Teads Studio.
Tommy Hilfiger’s chatbot, developed in partnership with msg.ai, lets consumers globally explore pieces from the brand’s new collection by asking questions that help identify the customer’s individual tastes and required sizes. To purchase products suggested by the chatbot, customers are transferred to tommy.com, where the items will have already been placed in their basket.
The video advertising integration has been developed by Teads Studio, the creative team formed following Teads’ acquisition of Brainient in 2016. The initial campaign will launch in English on both Teads’ inRead Landscape for desktop and inRead Vertical on mobile devices.
Bertrand Quesada, CEO, Teads said “We’re thrilled to be working with Tommy Hilfiger and pioneer the next example of conversational commerce. Outstream video ads provide a superior user experience over other video advertising formats, and adding this extra level of personalisation makes them even more powerful. This is an example of what can be created when a visionary brand and truly cutting edge technology team up. We expect this to be the first of many such campaigns as other brands discover the opportunities of chatbot integrations with their video ads.”
Teads, founded in 2011, is the inventor of outstream video advertising and No. 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales forces, or third parties.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on its clients behalf using its platform.
Teads has a team of over 500 employees, 100 of whom are on the innovation team, across 27 offices in 21 countries.
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