Driven by adoption of its full-funnel advertising solutions, the company registered 35% top line growth YOY
Today, we announced our record results for 2018, reporting a revenue of $430 million and 35 percent organic growth year-over-year (YOY). Teads was EBITDA-positive for the sixth year in a row. We now proudly reach 1.4 billion users every month globally and 88% of the internet users in the US, according to comScore.
“There is a growing need in the industry for brand safe alternatives to user generated content giants like Facebook and YouTube. We’re excited that both advertisers and publishers have partnered with Teads as a trusted and powerful alternative.” said Pierre Chappaz, executive chairman, Teads. “Our massive reach, new strategic partnerships and expanded vision are a testament to the evolution of premium advertising in 2018.”
We attribute our growth to a few key milestones for the company:
The Global Media Platform
We expanded our vision becoming The Global Media Platform in October of 2018. In doing so, we continued its mission to unite and empower the world’s best publishers. Teads renewed 100% of its existing exclusive publisher partnerships and added many new ones including: BBC, VICE, The Economist, O Globo, Nikkei BP, South China Morning Post and Apple News UK, among others. “We’re providing a single access point to the world’s top publishers, with a unique combination of scale and quality for marketers.” said Bertrand Quesada, CEO and co-founder, Teads. “With our Audience Suite, we are also enabling the buy-side to use advanced targeting methodologies without having to sacrifice the quality of environments they are distributing their ads in.”
Product diversification & new technology
In 2018, we also diversified our product offering by scaling viewable display and performance advertising solutions, which, on a combined basis, now represent nearly 20% of our revenue. Teads also saw significant adoption of Ad Manager, our self serve programmatic interface allowing buyers to access our global premium publisher inventory and transact on completed views with guaranteed viewability (CPCV) as well as vCPM. As the programmatic market evolves, we remain committed to bringing new innovations to market to follow the needs of the world’s largest advertisers with integrity, transparency and third-party verification. Teads Ad Manager is currently being used by several of the largest agency holding companies including IPG, DentsuAegis and Havas.
As Teads has continued to develop media partnerships with top global brands, the creative capabilities of Teads Studio have become a core component of our growth. From adapting TV assets for a mobile environment to unique format innovations and in-depth creative insights, Teads Studio has been a significant driver of strategic relationships with brand clients.
“By expanding beyond video with their full-funnel offering, Teads is cementing itself as a key partner for the GroupM agencies and many of our clients. Their focus on high quality media inventory, creative and data is providing great results for our clients.” said Tim Castree, North America CEO, GroupM.
In 2018, we also added over 130 net new employees. Teads expanded its global footprint opening strategic locations in Hong-Kong and the Netherlands. The company also bolstered advertising services in MENA via its acquisition of Buzzeff and opened locations in Dubai (Teads Middle East) and Casablanca (Teads North Africa).