Half the fun is getting there

How to own key stages for travel consumers' path to purchase with Teads travel solutions

Media solutions tailored to best
Inspire,
Engage
& Drive
performance results for travel brands.

Digital Travel ad spend continues to
see significant growth

US
$8.6B
Up 16% from 2017
14% in 2019
Source: eMarketer US Travel Industry Stat Pack, June 2018

Reaching road warriors, globe trotters
and fellow travelers

Over-indexing for frequent travelers compared to the overall internet population
0 %
of Teads users travel abroad for vacation
index 114
0 %
of Teads users travel abroad for business
index 131
0 %
of Teads users fly business or first class
index 134
0 %
of Teads users stay in hotel accommodation at least once a year
index 111
0 %
of Teads users stay in rented accommodation at least once a year
index 130
Source: For travel abroad for holiday and business GWI Q1 –Q2 2018 and for hotel & accommodation stay and fly in business or first class GWI Q3 2018 Internet Users 16 -64 Teads Audience includes only sites measured within the GWI survey so it doesn’t include the full potential reach. UK, FR, DE, IT, ES, US

Awareness

Build awareness from the point of inspiration

Targeting

  • Mass reach across influential publishers for inspiring travelers
  • Scale in premium, brand safe environments

KPIs & Measurement

  • Unique views
  • Video completion / display dwell time
  • Brand awareness & perception as measured by independent research suppliers* or Teads Brand Pulse
*Available upon budget and feasibility confirmations

Consideration

Solutions for driving consideration

Targeting

  • Key demographics
  • Travel intenders
  • Travel editorial content

KPIs & Measurement

  • Video completion / display dwell time
  • CTR
  • Incremental site visits
  • Purchase intent and consideration uplift as measured by independent research suppliers* or Teads Brand Pulse
*Available upon budget and feasibility confirmations

Performance

Drive prospects and performance

Targeting

  • Intent signals (Teads Interest Graph, advertiser client look-alike, 3rd party audience segments)

KPIs & Measurement

  • Unique clicks
  • Incremental site visitors
  • Leads
  • Measurement by advertiser site analytics

Case studies

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