Case Study: Baglioni Hotels & Resorts

Teads helps Baglioni Hotels increase booking consideration
Travel & Performance

Background & Objective

Increase booking consideration of their Tuscan properties among new Middle Eastern travellers by driving incremental customers to their online booking site.


Baglioni launched True Visits through pixel implementation which allowed Teads to bill based on new customers only. All previous customers were excluded and therefore were free media/traffic to the brand.


incremental unique users to the landing page
unique clicks in less than 4 weeks
higher CTR than benchmark*
*Source: Google Rich Media Display Benchmark, April 2017 - MPU CTR 0.06%

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