Case Study: Jeep
Putting insights and technology to work
Drive business results before, during and after your campaign.
By leveraging Teads’ strategic partnership and end-to-end platform, Jeep’s optimized creative led to a 64% brand lift.
Background & Objective
Integrating key technologies in 3 different stages: before, during and after a campaign optimization, using Teads Creative Lab with Teads Studio, inRead format and Nielsen Brand Effect, respectively.
Teads' branding optimization
Campaign optimization taken to the next level: 360 approach that looks at before, during and after going live.
“The campaign’s steps were planned in a well-structured manner. By combining Nielsen’s expertise with the Creative Lab and Studio tools we now have a much broader understanding on how to maximize the results from the outstream format.”
How the findings from Creative Lab impacted the results
Teads Creative Lab found that the first 8 seconds of the ad were not attention grabbing. To maximize attraction in this moment of the video, Teads Studio added a branded skin and selected the carousel inRead format, emphasizing the product features and guaranteeing brand visibility at all times.
Running the inRead campaign with Teads, The Global Media Platform
Branding insights from
Nielsen Brand Effect
64% brand lift when benchmark is 6.9%, becoming the most successful branding case on the Automotive vertical in Teads Brazil.
Drive on now
Distribute your auto campaigns locally and globally across the world’s leading publishers.